Our Mission

By following the example set by Cooper and his generation - a generation that has shown us the power of social media to create meaningful and lasting impact - Coop’s Advice aims to become a leader in the movement to rethink how our society understands and addresses mental health and addiction, especially among the members of GenZ.

The Foundation will continue to pursue Cooper’s unique vision through a combination of social and physical mental health experiences, organized community events, and innovative approaches toward using social influence to empower a mental health movement.

Cooper’s life and work shined a light on the urgent need to destigmatize addiction and support comprehensive mental health, and Coop’s Advice will ensure that light continues to shine.

- The Noriega Family and the Coop's Advice team